Ludovic Goossens Club Ketjep
Ludovic Goossens
VestesBleues Founder

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Describe yourself, your background and what you do today.
I’m the founder of VestesBleues: more than just an event planner, it’s specialised in coordinating exceptional and tailor-made activities in La Plagne, a ski-resort in the French Alps. Thanks to our privileged network of relations built over the years with local partners, we like to think of the mountains as a big gameboard where imagination and ideas know no boundaries, making you discover a unique and custom-made experience.

How has where you come from shaped who you are?
Born in Brussels, I grew up in the Belgian countryside but also had the chance to discover the Alps and its pleasures from a very young age. A few years ago, I was able to purchase a property in La Plagne and discovered a large panel of activities and possibilities, leading me to create VestesBleues. We create unforgettable memories for you and your employees, as well as reinforce and strengthen the cohesion of your team through our wide range of unique activities, from seminars to team-building exercises. And of course, we’re not just limited to professional clients – it’s great for a trip between friends and family, too. The mountains set the scene, while it’s up to us to invent the story to go along with it.

How would you describe your attitude to work?
I want to share my love for the mountains and make each moment unique and magical. Brimming with energy, I attach a high level of importance to make sure everything is just perfect – there’s always a solution to any problem. I expect a lot from my team, but it always comes from a desire to do the utmost for our guests, and it always pays off.

What do you think distinguishes Belgium, and its people, from the rest?
Our self-deprecation and our desire to live the good life!

If you had to nominate three people that, to you, best symbolised Belgium in its full glory, who would they be and why?
Grand Jojo, for his songs, which symbolise the real Belgian idea. Eddy Merckx, the icon in the world of cycling. Hergé, for his world-renowned Tintin!

If you had to take out-of-towners to one essential restaurant in Belgium, which one would it be?
To Volle Gas, an Ixelles/Elsene-based restaurant serving great beers, Belgian dishes and Brussels Ketjep’s Dallas sauce!

If you had to take visiting guests out on a Sunday tourist trail, where would you take them and why?
The Grand Place in Brussels, Bruges, Leuven, Namur, Dinant… Too many to choose from!

Sauces, in Belgium at least, are intrinsically linked to French fries. What’s your combination of choice?
Nothing is more authentic than Belgian fries with mayonnaise! If I’m in a proper fritkot though, I’ll opt for either sauce brézil, andalouse or Dallas to go with my burger.

Tell us about the first time you discovered BK sauces.
The Dallas sauce with my XXL burger at Le Schievelavabo – absolutely delicious!

Can you recollect your best Belgian joke ever?
How do you get 12 Belgians into a house? Just throw some fries inside!