Describe yourself, your background and what you do today.
As a kid, my dream and passion were to own my restaurant, so I studied management at HEC Liège. Today, I’m the cofounder and CEO of The Huggy’s Bar, a gourmet burger restaurant franchise. The Huggy’s Bar allows me to mix my management skills with my dream job.
How would you describe your attitude to work?
I’m a hardworking individual.
On a personal note, what would you say you’re the proudest of?
I’m so proud when I see everything we’ve achieved so far with The Huggy’s Bar. Many are happy to work and develop with us within a nice atmosphere, and we get to make so many customers happy every day. It feels great when you realise that all your hard work has contributed to this.
What do you think distinguishes Belgium, and its people, from the rest?
We’re different, that’s for sure! I’d say that we’re a well-balanced mix of the qualities of our surrounding countries, and that we have a big heart.
If you had to nominate three people that, to you, best symbolised Belgium in its full glory, who would they be?
Jean-Claude Van Damme, Eddy Merckx and Benoît Poelvoorde.
If you had to take out-of-towners to one essential restaurant in Belgium, which one would it be?
Le Concordia in Liège.
Sauces, in Belgium at least, are intrinsically linked to French fries. What’s your combination of choice?
I like to try and discover new flavours and recipes, but my all-time favourite will always be a perfect homemade mayonnaise.
Tell us about the first time you discovered BK sauces.
When we launched The Huggy’s Bar, we were looking for quality sauces as we wanted something different and better than what you can find everywhere. We came across this young Belgian brand with funny marketing and liked its qualitative and innovative approach to sauces. The Ketjep really stood out in our eyes.