Robin Swine Club Ketjep
Robin Swine
New Life Factory Founder

Describe yourself, your background and what you do today.
I studied at UCL in Louvain-La-Neuve, where I had a great time living with friends, taking part in student activities, travelling and such. Afterwards, I worked several years in varying roles – but always in the sales department – in an international company, where I had the opportunity to learn a lot from great mentors. I now work fulltime on my project New Life Factory and its Kicker Bottle Opener, a bottle opener made from a real football table kicker player, fully made in Belgium. My second job starts at 17h when I pick up my kids from school!

How has where you come from shaped who you are?
A difficult question to answer – I’m not really sure how it’s influenced my present, but I know for sure the sources were my family and friends. I grew up in an open family with a lot of communication and respect. As the last child of the family I was always playing, acting and talking with my older brothers and sister – some great memories.

How would you describe your attitude to work?
I’m (almost) always happy to start a working day and tackle my to-do list, so I would say my present attitude is enthusiasm. Second is determination – I don’t give up too easily and try over and over again! Finally, openness: I’m open to discovering new ideas and businesses, and will probably end up doing something completely different in the coming years.

On a personal note, what would you say you’re the proudest of?
My family of course: my wonderful partner Eléonore and our two lovely kids Gaston and Joséphine. They’re fantastic and bring us so much!

What do you think distinguishes Belgium, and its people, from the rest?
I think that Belgians are very open, don’t take life too seriously and have plenty of humour. During an exchange programme in Brazil, I also discovered that Belgians are great at bringing people together – around good beers, of course.

If you had to nominate three people that, to you, best symbolised Belgium in its full glory, who would they be and why?
Marc Wilmots, for being fluent in our country’s three national languages – and for his disallowed goal against Brazil during the 2002 World Cup.
Philippe Geluck, for his cartoon Le Chat – a great example of Belgian humour.
Jacques Brel, for his lyrics and commitment to his art.

If you had to take visiting guests out on a Sunday tourist trail, where would you take them and why?
The weather permitting, I would go for a cycling trip on the Promenade Verte/Groene Wandeling route, a 60 km-long ring around Brussels with a great view of the city along the way. There are many things to see, like the Atomium, the Brussels Royal Yacht Club, or the Lindekemale watermill, coming across plenty of pleasant parks and greenery.

Sauces, in Belgium at least, are intrinsically linked to French fries. What’s your combination of choice?
I like spicy sauces, so I would go for Dallas or peppercorn. Speaking of which, I’m still waiting on my BK Peppercorn!

Tell us about the first time you discovered BK sauces.
The original Ketjep sauce, at Peter & Sabine, my local deli-cum-butchery.

Can you recollect your best Belgian joke ever?
Maybe not the best Belgian joke, but it’s the first that comes to mind – it’s better if you act it out with your hands!
– Hey, you have fries in your ears…
– What?
– I said: you have fries in your ears!
– What?
– YOU HAVE FRIES IN YOUR EARS!
– Sorry but I can’t hear you, I have fries in my ears.

Why do Belgians do it better?
Because “Unity makes strength”, and because we will win the 2018 FIFA World Cup in Russia this year with our great Red Devils national team. Come on Belgium!