Describe yourself, your background and what you do today.
I studied management and marketing and got my first job working for a professional basketball organisation in Liège, where my role was to find sponsors. I then became a marketing manager and was finally promoted to general manager. Summer 2017, I left management to become the head coach. Today, I’m Branch Manager at Synergie.
What do you think distinguishes Belgium, and its people, from the rest?
Belgium is a small country with different languages, cultures and ideologies, which explains why we don’t have a strong nationalist identity nor patriotic leanings – unless our national team wins this year’s FIFA World Cup, that is.
If you had to nominate three people that, to you, best symbolised Belgium in its full glory, who would they be and why?
Magritte for his talent, Arno for his mixing of Dutch, French and English, and Philippe Geluck for his sense of humour.
If you had to take out-of-towners to one essential restaurant in Belgium, which one would it be?
Huggy’s Bar, because they make American burgers better than in USA (although I’ve never been to the States).
If you had to take visiting guests out on a Sunday tourist trail, where would you take them and why?
To me, Ghent is the most beautiful city in Belgium.
Tell us about the first time you discovered BK sauces.
In a supermarket called D’ici, which only works with local suppliers. I first went for the Mayo, but my favourite is the 16-20.
Can you recollect your best Belgian joke ever?
If you work with a jackhammer during an earthquake, stop, otherwise you’re working for nothing. – Jean-Claude Van Damme.
Why do Belgians do it better?
We keep it on the downlow.