Hugo Chevalier Club Ketjep
Hugo Chevalier
Art Director

Describe yourself, your background and what you do today. How has where you come from shaped who you are?
Hugo, School of Arts, Art Director, Nancy, Big City of Dream.

How would you describe your attitude to work?

On a personal note, what would you say you’re the proudest of?
France Team, 2018 World Champion.

To you, what is a Ketje?

What do you think distinguishes Belgium, and its people, from the rest?

If you had to nominate three people that, to you, best symbolised Belgium in its full glory, who would they be and why?
Sylvain, The Ketje.
Lisa, The Meï
J-C, The Dikkenek

Sauces, in Belgium at least, are intrinsically linked to French fries. What’s your combination of choice?

Tell us about the first time you discovered BK sauces.
Voyou, Nancy.

Can you recollect your best Belgian joke ever?
That Belgium thought they could beat France in semi-final of the 2018 World Cup.

Why do Belgians do it better?
Because they are Belgian.