Fred Sablon Club Ketjep
Fred Sablon

Describe yourself, your background and what you do today.
My passion for photography started when I was 14, and my grandmother gave me my first silver process camera and a simple box of film. I eventually became a photo reporter for a newspapers and press agency, which took me on many rich and intensive trips and encounters over the course of the next six years, exposing me to the many truths of life.

How has where you come from shaped who you are?
It’s taught me to never give up, no matter how tough things might get with little work coming in. I’m not made to have another profession anyways. Being patient always pays off.

How would you describe your attitude to work?
Very openminded, always in a positive mood with my team and clients. And of course, a fair bit of experience and professionalism!

On a personal note, what would you say you’re the proudest of?
I guess getting to do what I really love, almost every day. Work is always hard no matter what, but it’s especially so if you have to do something you don’t enjoy.

To you, what is a Ketje?
Ketje, un petit mec de Bruxelles. It’s also one of our incredible Belgian-ised words. I do use it sometimes, but maybe not in meetings!

What do you think distinguishes Belgium, and its people, from the rest?
What I really love about Belgium is the mishmash of everything. It doesn’t compare to any other country, we truly are different – even our unfiltered humour. While abroad as a teenager, I used to be quite ashamed to admit that I come from Belgium, because of some stupid clichés and bad stereotypes. Things have changed now though, and there’s a real pride in being Belgian. Our small country is steadily making waves worldwide in tennis, football, architecture, as well as in cinema and music.

If you had to nominate three people that, to you, best symbolised Belgium in its full glory, who would they be and why?
It’s hard to pick just three, but I am a big fan of:Journalist and filmmaker Michaël R. Roskam, and his approach to the difficult subject matters he chooses, as well as the actors he assigns to roles. Very realistic.
Iconic actor Benoît Poelvoorde – even though I’m not a fan of everything he’s done, he is truly unique and represents French-speaking Belgium so well.
National hero Jacques Brel and his unique way to singing and lyric writing. A real poet.

Sauces, in Belgium at least, are intrinsically linked to French fries. What’s your combination of choice?
Sauces aren’t just limited to frites, but are also a must for croque-monsieurs, sandwiches, and last but not least the beef fondue bourguignon. If you’re ever invited to this kind of party, make sure to bring a four-pack of sauces with you. No need to bring wine – you’ll be the king of the night.

Tell us about the first time you discovered BK sauces.
The Ketjep of course, in the comfort of my own home. I remember telling myself that it was crazy to come up with your own brand of condiment sauces. But what a brilliant idea – after tasting the whole range, I filled my fridge with them. Even when I dine out, it’s everywhere.

Can you recollect your best Belgian joke ever?
Best to leave that for Renaud Rutten, my favourite Belgian comedian!

Why do Belgians do it better?
Because we do it with love.