Describe yourself, your background and what you do today.
I’m a rapper, DJ, producer, radio host and a pioneer in Belgium’s hip-hop scene since 1982. I’ve won numerous breakdance and DJ contests in Belgium, France and wider Benelux region. I created the first gimmick for the rap hit Vous êtes fous with the crew Benny B, which went gold, platinum and diamond. I’ve opened for international artists such as Rihanna, Sean Paul, Bruno Mars, 50 Cent, Robbie Williams and Stromae. I’ve now got over three decades of work under my belt and still play in clubs and festivals around the world. I also host the only hip-hop and RnB radio show that’s been around for 18 years on Radio Contact and I regularly mix compilations for Universal (11 volumes that all went gold and reached number one in Belgian charts).
How has where you come from shaped who you are?
I started from the bottom and my passion drove me to where I’m today.
How would you describe your attitude to work?
I’m very focused but don’t take myself too seriously, either. I always question my own work because I think it’s the only way to stand the test of time and keep evolving.
On a personal note, what would you say you’re the proudest of?
I’m quite proud of my longevity because as a Belgian urban artist, it’s not easy to remain relevant throughout several generations and conquer new ones. I’m proud I made both the parents and their kids dance.
What do you think distinguishes Belgium, and its people, from the rest?
We don’t take ourselves too seriously and are full of surprises: be it in gastronomy or sports, we surprise the rest of the world. I think Belgium has a paltry side that makes us strong.
If you had to nominate three people that, to you, best symbolised Belgium in its full glory, who would they be and why?
Grand Jojo, because he’s such a typical Belgian pop character. Stromae, the genius. Benoît Poelvoorde, for making Belgian acting popular both in Belgium and abroad through his many movies.
If you had to take out-of-towners to one essential restaurant in Belgium, which one would it be?
I’d make them try good fries at a fritkot.
If you had to take visiting guests out on a Sunday tourist trail, where would you take them and why?
The classics: Grand Place, Atomium and Manneken Pis, because we should be proud of these monuments.
Sauces, in Belgium at least, are intrinsically linked to French fries. What’s your combination of choice?
Mayonnaise, andalouse, and Dallas sauce too.