Bruno Cousaert Club Ketjep
Bruno Cousaert
Selection Meubles Director

Describe yourself, your background and what you do today.
I’m the director of Selection Meubles in Amougies, a 13,000m2 shop dispatching both design and standard furniture throughout Europe.

How has where you come from shaped who you are?
Selection Meubles is a family business that has been running since 1920, so my brother and I grew up in the world of design.

How would you describe your attitude to work?
I take care of the management, purchase, accounting and selling of the company alongside my wonderful team.

On a personal note, what would you say you’re the proudest of?
My brother and I opening three design spaces over the course of a decade.

To you, what is a Ketje?
A friendly person with a good sense of humour and a unique personality that you can only find in Belgium.

What do you think distinguishes Belgium, and its people, from the rest?
Everyone’s always welcome in Belgium – we’re a small country with a big heart.

If you had to nominate three people that, to you, best symbolised Belgium in its full glory, who would they be and why?
Stromae, for his globally popular music. Kevin De Bruyne, for being an extremely talented soccer player. Magritte, for his world-renowned style of painting, to the point where we have an entire museum dedicated to him in Brussels.

If you had to take out-of-towners to one essential restaurant in Belgium, which one would it be?
A restaurant specialising in moules frites.

If you had to take visiting guests out on a Sunday tourist trail, where would you take them and why?
Bruges, because it’s the Venice of the North.

Sauces, in Belgium at least, are intrinsically linked to French fries. What’s your combination of choice?
A homemade burger with Dallas sauce.

Tell us about the first time you discovered BK sauces.
I tasted the Dallas sauce at a barbecue with friends.

Why do Belgians do it better?
Belgians are very conscientious and won’t stop until the work is done.