Adrien Voisin Club Ketjep
Adrien Voisin
Amalys Founder

Describe yourself, your background and what you do today.
I’m the founder of a young watch brand called Amalys, so far only focussing square women’s watches. Previous to this, I was in charge of international sales for a major Belgian watch brand. And before that I was working as a sales representative for a Belgian chocolate company.

How has where you come from shaped who you are?
I try to take full advantage of every opportunity life throws my way, and I believe that this has made me who I am today. I like being curious and discovering new things; it stimulates me every day.

How would you describe your attitude to work?
Relaxed and nervous at the same time. Relaxed as I try to enjoy every second of the adventure I’m living, and nervous as things don’t always go as you plan.

What do you think distinguishes Belgium, and its people, from the rest?
Our social aspect and love for the good life – the simple pleasures. And our highway lights!

If you had to nominate three people that, to you, best symbolised Belgium in its full glory, who would they be and why?
Jacques Brel: an amazing singer and all-round inspiration.
Hergé: he made millions of people dream.
Manneken Pis: he makes thousands of people laugh every day, representing the Belgian state of mind that ridicule has never killed anyone.

If you had to take out-of-towners to one essential restaurant in Belgium, which one would it be?
To my favourite, Chez Augusta in Ixelles/Elsene. Great food, amazing tastes, nice decorations and a friendly staff.

If you had to take visiting guests out on a Sunday tourist trail, where would you take them and why?
In Brussels? Grand Place of course, and the secret streets of Brussels – there are so many.

Sauces, in Belgium at least, are intrinsically linked to French fries. What’s your combination of choice?
Dallas! I’m a big fan!

Tell us about the first time you discovered BK sauces.
Via Sylvain, its founder, and his entrepreneurial passion! So I got to knew them since day one.

Can you recollect your best Belgian joke ever?
Laurette Onkelinx, probably…

Why do Belgians do it better?
Because we’ve always learned to live life to the fullest!