Category Archives: Events

Brussels Ketjep now in Paris !

It’s official: Brussels Ketjep sauces are now available in Paris! And not just anywhere but in the prestigious setting of la Grande Épicerie de Paris and le Bon Marché Rive Gauche.

In late August, both brands unveiled the event exhibition “Il était une fois la Belgique” (translate “Once upon a time Belgium”), dedicated to our beautiful country. A unique chance for Parisians, tourists and expatriate compatriots to (re)discover more than hundred brands made in Belgium. All within a Belgian-comic scenary. Mode, design, food,… you’ll find something for everyone, and even more! It’s also a chance to attend various masterclasses, workshops and signing sessions. Anyway, the walk promises to be a memorable experience.

The six iconic Brussels Ketjep sauces also stand on both stores shelves, between Belgian beers, chocolates and mussels cooking pots. The chance to get your hands on the brand in France, exclusively until the 18th of October. And for Belgian friends who will hardly make the trip to the French capital (now classified “Red Zone”), here are a few pictures 😉✌️


De CHALARMAISE, van grap tot realiteit

Chalarmaise sauceDe Ideale Wereld (DIW), het gekende tv-programma, staat bekend om zijn typische humor op het randje van absurditeit, zoals wij Belgen dat goed kunnen. Speciaal voor Pukkelpop zetten de presentatoren hun eigen knettergekke minifestival, de Sausfeesten, op poten met een binnen- en buitenpodium. Ze voorzagen ook een unieke EHBO-stand. Arme festivalgangers met een acuut tekort aan saus konden daar terecht voor de reanimatie van hun frieten, hotdog of hamburger. Als Brussels Ketjep-kenners vroegen de presentatoren aan het merk om een speciale saus te creëren voor hun Sausfeesten. En zo geschiedde: de Chalarmaise was geboren. De naam is een knipoog naar het werkwoord ‘chalarmeren’ dat DIW bedacht en als running joke blijft gebruiken. (Voor de smurf-fanaten onder ons, ‘chalarmeren’ is een variant op het werkwoord ‘smurfen’.) Het festival was zo’n groot succes dat de DIW-ploeg achteraf besluit om de saus te verkopen in flessen van 300 ml. Alles stond klaar voor de lancering tot … de producenten van het programma ontdekken dat ze als openbare omroep geen product op de markt mogen brengen dat werd gepromoot op antenne.

Het idee bleef echter bestaan en ze besluiten om reclame te blijven maken voor een product dat nooit in een winkel zal verkocht worden. De flessen Chalarmaise die al geproduceerd waren, worden nu gratis aangeboden aan het livepubliek. In bijna elke uitzending komt een absurd nepreclamespotje voor Chalarmaise aan bod. Het publiek wordt gek en wil absoluut die mysterieuze nieuwe saus proeven. Op sociale media worden grote supermarktketens verweten dat ze de saus niet in de rekken hebben staan.

Chalarmaise sauceMaar dan kwam plots toch een kans om de saus te kunnen verkopen door de winst te doneren aan een goed doel. Op 6 december doorkruiste de DIW-ploeg als ware het Sinterklaas het hele land met hun Chalarmaise-caravan. De tournee startte in het Vlaams parlement waar de ministers emotioneel werden verplicht om meerdere potten saus te kopen voor het goede doel. Daarna was het eindelijk aan het grote publiek om met de neus in de spreekwoordelijke saus te vallen. Urenlang stonden er lange wachtrijen in de stations van Antwerpen, Gent en Leuven…

Of hoe een saus echt alles uit zijn korte leventje wist te halen!

Chalarmaise sauce

Congrats Brussels Black Angels!

The Brussels Black Angels it’s:

  • Three finals in three years.
  • Two Belgian championships.
  • Not a single match lost this season.

Because the Black Angels are managed and organised by the country’s biggest professional clubs, they’re leading American Football in Belgium. The players are also role models in terms of motivation, spirit of competition, and sacrifice. Not only are they gladiators on the field—they’re always ready to entertain their fans during the games.  In short, Brussels Ketjep loves you guys!

Despite their domination, the 30th Belgian Bowl kept all its promises against the Tigers, Brussels’s other team. The Tigers, a well-organised team, came back from their slow start at the end of the game with a 27-20 score, adding a drop of suspense in the last two minutes of the game.

The atmosphere was on fire that day: we had some tremendous plays (some touchdowns in particular), DJs, and smiling dancers from the CheerSquad. American Football is not as popular in Europe as it is in the United States, even though each game is exhilarating. American customs for having fun are just as respected as fair play on the field.

Congratulations BBA! 🏈🙌 🇧🇪🏈🏆

La Terasse O2

Aaaah yes, La Terrasse at the Hippodrome! We look forward to it every year, as it’s always the sign of fine weather, late aperitifs, and sometimes, even exciting soccer games.

This year, for the 14th edition, it’s been renamed as La Terrasse O2 but we have kept the same ingredients; a Chiringuito style bar, chic shutterbugs, and an awesome atmosphere (no sand unfortunately, but the lounge chairs are plentiful!) not to mention all the beautiful people parading round in their new summer fashions.

La Terrasse is rather like a holiday without going beyond the border. And at this inauguration cocktail, it’s our friend Attar! who was chosen to spin; he was at the controls of a massive DJ set that made our hearts thump to the sound of the beat.

For your information, Brussels Ketjep will spend the next two months in “chill” mode, relaxing as we accompany Chef Laurent’s local and seasonal dishes.

La Terrasse O2, from May 19th to July 20th. See the full agenda here

Brussels Food Truck festival

Brussels Ketjep has spent the weekend at the Brussels Food Truck Festival, the biggest of the kind of Europe. The 4th annual incarnation of this culinary event was held this year at Thurn & Taxis, and featured 103 food trucks from 15 different countries. How about a tasting tour?

At the very least you had to admit there was a variety to suit every taste. Judge for yourself:

Asian, Moroccan, Armenian, Lebanese, Belgian, Breton, Northern French, Southern French, Alsatian, Irish, Italian, Creole, African, Thai, Vietnamese, Japanese, Venezuelan, Latino, Cuban, and Mexican foods — all these were represented.

Not to mention the humble hamburger, THE star of the festival. Multi-coloured breads, snail sliders, or gourmet burgers, modern fusion or classic, certain of the food trucks showed unbelievable creativity. We took the opportunity to say hello to our friends of the Bistrot Truk who inaugurated their new truck specialized in …. Belgian French Fries!

Did you miss it? Don’t panic, the Food truck festival will be on tour this summer all over Wallonia. Find out more about the schedule below:

Louvain-la-Neuve (Parking Aula Magna) : 30 juin – 2 juillet

Charleroi (Place Verte) : 7 – 9 juillet
Waterloo (Butte du Lion) : 20 – 23 juillet
Ans (Esplanade de l’Hôtel communal) : 28 – 30 juillet
Gembloux (Parc d’Epinal) : 11 – 13 août
Tournai (Parc Reine Astrid) : 18 – 20 août
Mouscron (Parc Communal) : 25 – 27 août
Arlon (Place Schalbert) : 8 – 10 septembre
Fléron (Place de la gare) : 15 – 17 septembre

ROB, Bruxelles Gourmande with Brussels Ketjep

This weekend of the 7th and 8th of October, our gourmet supermarket celebrated its place the haute cuisine history of the capital over the last 70 years. On this occasion, various suppliers and producers attended, giving presentations and setting up tasting stands inside that fine establishment.

 To warm your hearts and bellies, Brussels Ketjep chose to set up outside its headquarters, to welcome the curious and the voracious. And what better dish than Belgian chips cooked on the spot, accompanied by our sauces? Indeed, the success of this all-too ephemeral cook-off was superb, with stocks running out early Sunday afternoon.

But, salty fries can make you thirsty… So we had the idea of turning to the stand of Dikkenek beer, made by the Belgoo brewery. Not far away, Flagrants Délices offers us a taste of beef jerky with a nice dark Bertinchamp. Where else can a Belgian beer make it possible to improve upon the most popular snacks of the USA, Africa, and Asia?

Those with the heartiest appetites could then turn to the stand of the Viva M’boma restaurant, a real institution in Brussels. There, Chef Olivier Vanklemput officiated, offering traditional dishes, most made with offal. These oft-forgotten ingredients remain no less noble, and often garnish the fine prepared dishes on Rob’s shelves.

To conclude, a sweet finale was called for! The famous Maison Dandoy prepared its famous speculoos biscuits, while Xavier Rennotte showed the public how to collect tasty honey directly from the hive without disturbing the dear little bees. Perfect, as it included learning by tasting. Emi & Lou also sampled their new jam recipes with the speculoos, and Papabubble made their sweets right under our child-like eyes.

One small fries for Man, a giant leap for Brussels Ketjep

People always laugh at other people who think they see strange things in the sky. Except that yes, in fact, planes are now flying low from Zaventem airport. And we can see Superman on his float during the parade of the balloons, in the capital. So when your mate (the one makes such an impression elbowing his way to the buffet table with his elbows) or your dear mama (who likely wears the thickest glasses) tell you they have seen a packet full of chips, flying through the air … Well, believe them!

The answer lies not in the paranormal, but a crazy idea. In partnership with David Antoine of Radio Contact, Brussels Ketjep sauce (does the expression “flying saucer” coming from this?) has launched a serving of fries aloft, to inaugurate its journey in space! Double-fried, in beef fat … It’s hard to check the flavour of the potatoes, either on Earth, or in orbit. Especially after they fall through the atmosphere and receive their fatal last cooking (for the moment, do not believe the Gauls with their story of the sky falling on their heads)… but this feat is the real deal. On April 28, 2016, Belgium blasted off its first cornet full of French fries!

To finish our story about the conquest of space, it’s all being inaugurated by a Tintin album, followed by Dirk Frimout (the first Belgian in space) and Frank De Winne (former captain of the International Space Station). But stay alert: sauces in zero gravity will stain white clothes even faster!